Ben Gilman

Barclaycard's familiar-looking globe

Ah, a chance to once again ape the fine Brand New with a rebrand review!

Apparently one of the most tumultuous days in recent world finance history is a good day for UK-based credit-card-company-come-payment-processor Barclaycard to release their new visual identity.

As a first impression I do quite like it, the new typeface is nice and the shade of blue appeals in a finance 2.0 way.

The Barclaycard press release talks about the globe depicting “a world that is calm and confident on the outside, whilst warm and vibrant on the inside.” Unfortunately for me the globe looks a little like it’s falling apart… maybe very prescient given the current situation. Also, as alluded in my blog title, it’s very hard to look at this and not think of AT&T - even over this side of the Atlantic!

Overall though, for me it’s an improvement - it’s maybe a little too shiny and contemporary and it will be interesting to see how it pans out in the future but the new simplicity and clean lines are a definite step forward from its curvy credit card predecessor!

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